PLAY: (verb), to engage in an activity for enjoyment and recreation.
MARK: (noun), a badge, brand, or symbol defining a territory.
PLAYMARK DESIGN leverages over 20 years of Play and Entertainment Business experience designing, developing, and implementing successful global products, brands, stories, and entertainment. Partnering with our clients to create and connect consumer centric brands, stories, and experiences designed to engage, entertain, and empower...oh, and have as much fun as possible doing it!
Brand Story Development: All brands, products, and experiences tell a story, whether intended or not. The Brand Bible Development Process begins with a series of immersive sessions with key brand stake holders to first understand the brand's history, message, story, and consumer relationship, to then evaluate how that supports your current brand goals and strategies. At the end of this process you will have a deeper and clearer understanding of your brand and a new tool to help inform-inspire-align brand partners.
Integrated Product & Story Design: Create compelling characters, stories, and worlds designed to engage and entertain your core consumers; that drive and support play patterns, products, and experiences; and embody your brand's overarching story and message.
Innovation Strategy: Develop tools, strategies, and concepts to expand your brand's commercial footprint, evaluate and explore new commercial categories, new technologies, new partners, and create new products and concepts to realize them.
Product Design & Development : Explore and develop product strategies, brainstorm and create new concepts, inventions, experiences, and drive them to delivery.
Creative Team Leadership: Lead, mentor, and support creative teams with tools and techniques to inspire new thinking and drive design productivity thru fine tuning the creative tension between deadlines, resources, and exploration.